Every space has a story. Some are waiting to become something the neighborhood will never forget.
"Presence heals what technology cannot. Presence needs a place."
— RYAN TODAY
What if
Roothouse is a network of extraordinary spaces built for connection, curiosity, and the kind of healing that only happens when people are together. We turn underused properties into mission-driven hubs that serve neighborhoods, generate revenue, and create lasting impact. No appointments. No sales. No gatekeepers. In Roothouse, we are neighbors. Come on over.
501(c)(3) in formation*
Imagine walking into a home on your street and finding technologies used by elite athletes and longevity clinics. Sitting in a living room. Available to you.
Imagine a hand-painted bus with live musicians. A 15-passenger van road-tripping from Arizona to California. A guided hike led by someone who knows the land. A dinner at a beautiful home, open to anyone who wants to come.
That is Roothouse. Not one place. A distributed network of homes, facilities, land, vehicles, and partnerships with businesses already in your community. Fixed hubs connected by experiences that move between them.
It could be a home on a quiet street with a front porch and a kitchen that always has something cooking. It could be a luxury estate where you book a three-night stay and sleep better than you have in years. It could be a commercial facility with a 52-foot hyperbaric chamber in a semi rig out back. It could be a converted bus climbing a mountain with a sauna on the upper deck and breathwork at sunset. It could be a guided hike to a sacred space led by someone who knows the land. It could be a dinner at someone's beautiful home, hosted for the evening and open to the neighborhood. It could be a care facility where someone in a hard season has a warm room, dignity, and presence.
A Roothouse is any space the network has made extraordinary. And inside many of them, you will find tools that most people have never encountered:
No intake forms. No insurance. No appointments. No gatekeepers. These tools are just sitting there in a living room, waiting for you to get curious. Most of them cost more than the car you drove here in. And nobody is going to charge you a dime to try them.
Every stationary Roothouse has a home manager. They set the rhythm of the space. They know the neighbors. They keep the door open and the energy right. And they run a simple system so you always know when to come by.
Come on by. The space is open. Knock and walk in.
Something is happening. Flag what you need. The home manager will let you know.
Not today. The space is resting. Come back tomorrow.
Each home manager sets their own rules. You will find them in the neighborhood app. Every Roothouse is different because every community is different.
Not every Roothouse is a building. Mobile experiences are announced through the network. Guided hikes and ceremonies are led by curated guides who know the land and the practice. Pop-up dinners happen at spaces offered for the evening by hosts who want to share what they have. The format changes. The intention never does.
When you find a tool you love, nobody sells it to you. But when you ask where you can get one, we point you in the right direction. That is how every technology partner in the network benefits. Real people. Real use. Real conversations. The most honest sales environment ever built is one where nobody is selling anything.
If you live nearby, it is yours. No membership. No fees. No catch. You are a neighbor. The door is open.
If you are visiting from somewhere else, you can book a stay. You will sleep in a home filled with tools you have never seen, eat food prepared with care, and remember what rest actually feels like. You will not need to pack a single piece of wellness equipment.
If you are a practitioner, a therapist, a bodyworker, a coach, Roothouse can be your practice space. Bring your clients into an environment that does half the work for you before you even begin.
If you are a local leader, an entrepreneur, someone who gathers people, Roothouse is a place for you to host and connect. Dinners. Conversations. Game nights. Block parties. The kind of things that used to happen naturally before we forgot how.
If you have a beautiful space and want to open it for an evening or a season, Roothouse helps you host. We bring the tools, the people, and the experience. You bring the place.
If you own property and want it to do more than sit, Roothouse offers a legal pathway to align your real estate with a mission-driven foundation. Eliminate property tax. Access advanced tax strategies. Unlock grants, cause marketing, and new funding streams — while your space becomes something the community will never forget.
If you are someone going through a hard time and need a warm room, a meal, and people who give a damn, there is a wing of this network being built for exactly that.
In thirty years of building nonprofits, the ones that change everything are the ones that start with a room, a meal, and someone willing to open the door. Roothouse is that, at scale.
SHERRY WATSON · NONPROFIT STRATEGY
Nearly three decades of leadership. Over $130M in funding generated.
For most of human history, people lived in shared air, shared warmth, shared rhythm, and the ordinary reassurance that someone else was still there. That infrastructure of nearness has quietly disappeared. Roothouse is one answer to what comes next.
We sleep in separate rooms. We move in separate cars. We work in separate cubicles. We eat on separate schedules. We carry devices that connect us to the entire world while our bodies go long stretches without shared warmth, shared rhythm, or unhurried presence. Then we wonder why so many people feel brittle.
For long stretches of human life, people spent more time in shared air, shared warmth, shared labor, shared sleep, shared recovery, shared sound, and shared watching over one another than many people do now. Bodies learned life in density. Near breath. Near fire. Near hands. Near the ordinary reassurance that someone else was still there.
Now many people live in climates of repeated separateness. Surrounded by infrastructure and still atmospherically alone.
The World Health Organization estimates that roughly one in six people experience loneliness. The U.S. Surgeon General ties poor social connection to higher risk of depression, heart disease, cognitive decline, and premature death. This is not a feeling problem. It is a structural one.
We call it disconnection syndrome. Not just the absence of company, but the loss of nourishing forms of nearness. And it has two faces. Outer disconnection: distance from other people, from touch, from unhurried presence, from warm gatherings. Inner disconnection: what happens when a person becomes cut off from their own signals, their own pace, their own limits, their own body's quieter truths. These two disconnections feed each other.
No one held a ceremony for the disappearance of the family dinner. No one mourned the end of the front porch conversation. These losses happened so gradually that by the time anyone noticed, the cold had become the water everyone was swimming in.
Roothouse exists because we believe the solution is not more technology, more content, or more optimization. It is simpler than that. It is a place where people can gather. A door that is actually open. A room that is warm. Food on a table. Tools that invite curiosity. And the quiet, radical act of being in the same space at the same time with no agenda other than presence.
We do not study connection from a distance. We create the conditions where it happens naturally. Solutions are self-emergent when people feel safe enough to stop performing and start being present. The technologies are real. The food is real. But the most powerful thing in any Roothouse is the fact that other people are there.
In nearly three decades of studying healing and human performance, the most consistent thing I have found is this: the container matters more than the contents. The right room, the right people, the right temperature of welcome. That is what heals. Everything else is just the excuse to gather.
I wrote a song once that still captures it better than any framework I have built:
"And that's where love comes back again,
to our hearts and where we call home.
Built inside out and back again,
it'll be there wherever you roam."
That is Roothouse. Built inside out and back again. A home that follows you because the feeling of it never leaves.
The people behind Roothouse did not come together to try something. They came together because each of them had already proven a piece of it.
The Roothouse model was tested in a live commercial environment at Eminent Wellness Center in Scottsdale. Dozens of advanced wellness technologies in one space. No sales conversations. No protocols. No pressure. People explored on their own terms.
What happened: adoption went up. Engagement went up. Revenue went up. People used more tools, stayed longer, and came back more often precisely because nobody was pushing them. The most honest sales environment ever built turned out to be the one where nobody was selling anything.
Roothouse takes that proven behavioral model and drops it into residential spaces with nonprofit economics. Lower overhead. Tax-advantaged property. Equipment donated by technology partners who believe in the mission. And the one thing a commercial space could never offer: the neighborhood walks in for free.
The founder and Sherry Watson previously built and ran a nonprofit startup accelerator together, teaching organizations how to structure themselves for long-term stability. Charitable giving of real estate. Nonprofit and for-profit partnerships. How to build an organization that runs like a business, drives real revenue through partnerships, sponsorships, and memberships, and leverages the generosity of others without depending on it for survival.
That accelerator produced real success stories. The principles it taught are the same principles Roothouse is built on. This is not our first time at this table.
Justin Vitarello built Fojol Bros., the traveling culinary carnival that turned strangers into community on the streets of Washington, D.C. He created Cataway Place, a tech-free waterfront retreat. He has spent his career proving that when you build a space with enough intention, the people who show up transform each other. The mobile and experiential architecture of Roothouse comes from someone who has already done it.
Phil Wilson built an entire category of far infrared technology with Relax Saunas. David Gantner has spent years bridging wellness technology companies with practitioners and distribution channels. The technology that fills a Roothouse does not arrive through a catalog. It arrives through relationships with the people who built these tools and believe they belong in more hands.
Maigen Bosch brings decades of experience developing and leading residential care initiatives. The wing of Roothouse dedicated to people going through hard seasons, a warm room, a meal, dignity, and presence, is not an aspiration. It is built on a professional lifetime of knowing how to create spaces where people in crisis are met with care instead of paperwork.
Jashin Howell co-founded The FAM Project to rebuild family bonds and real-world community. Joshua James Bailey advises family offices navigating health and healing technology investments and has built multiple ventures around the principle that people move further when they gather in person. The community layer of Roothouse is not an add-on. It is the reason the network exists.
Home always looks a little different after a journey. That is the point.
A Roothouse is not always a building. The network is a living system. Estates are the fixed nodes: homes, commercial facilities, raw land made extraordinary. Experiences are everything that moves between them: mobile wellness rigs, purpose-built vehicles, guided ceremonies, pop-up gatherings, and the transformational space of the journey itself. The name says it. Estates and Experiences. Both halves breathe.
Roothouse turns underused properties into the most extraordinary spaces in the neighborhood. A home sitting empty. A commercial facility between tenants. Raw land with no plan. A vehicle with no purpose. We take what is idle and make it unforgettable.
Properties and equipment enter the network through charitable giving and foundation alignment. Real estate, wellness technologies, exercise equipment, healing tools, vehicles, furnishings, and goods from partners who believe in what we are building. Contributors receive significant tax advantages — including legal pathways to eliminate property tax, access to complex donation structures, cause marketing vehicles, and high-level tax strategies that most property owners never discover. We renovate, outfit, and staff each space through a combination of corporate partnerships, technology company support, grant funding, and community involvement.
Each Roothouse sustains itself. Premium guest stays generate revenue. Wellness technology companies gain a real-world environment where people actually use their products. Philanthropic raffles, annual galas, and media-facing events create non-traditional revenue and high-profile brand exposure. When someone falls in love with a tool and asks where they can get one, we point them in the right direction. Nobody is ever sold anything. People find what they need on their own terms.
Grants and major gifts accelerate the network. They open the next space. They are not survival capital. They are expansion capital. Roothouse works before the first grant check arrives.
A network needs more than buildings. It needs land to grow on. Vehicles to move between nodes. Kitchens that travel. Sound that arrives before you expect it.
Roothouse operates experiential vehicles and mobile infrastructure that connect the estates and reach communities the fixed locations cannot. A sauna bus with one-way glass for sunset breathwork on a mountain. A cymatics bus built around sound and vibration. A jam bus loaded with instruments for spontaneous music. A mobile kitchen. A podcast van. A 52-foot hyperbaric chamber in the back of a semi rig that serves 28 people at a time.
Some of what we hold is land. Raw property with no structure on it yet. A meadow. A hillside. A lot in a neighborhood that nobody thought to do anything with. Roothouse turns land into gathering infrastructure the same way it turns houses into healing spaces.
The transportation between estates is not a gap. It is designed. When the journey itself is built for presence, you stop waiting to arrive and start experiencing the motion. That is what Estates and Experiences means. The network breathes.
If you live near a Roothouse, you have access. No membership. No fees. You are the reason the door is open.
People who move through the world and want spaces already equipped for wellness instead of carrying gear from hotel to hotel. Book a stay and experience it for yourself.
Your products deserve to be experienced in real life, not just marketed online. Roothouse gives them a home where people actually use them, fall in love with them, and ask where they can get their own.
Therapists, bodyworkers, coaches, healers. Roothouse can be your practice space, your demo room, your community hub.
Homes, commercial facilities, boutique hotels, land, vehicles. Aligning your assets with Roothouse opens legal pathways to eliminate property tax, access advanced tax strategies, and unlock dedicated grant funding for development and operations. Your idle property becomes mission-driven infrastructure and the most extraordinary space in the neighborhood.
Contractors, chefs, designers, builders, technicians. Every Roothouse needs skilled hands to come alive. Your contribution builds something the neighborhood will never forget.
We are a self-sustaining model that works before the first grant check arrives. Your support does not keep the lights on. It opens the next door.
Health and healing technology is a growing investment landscape. Roothouse offers a real-world environment where your portfolio companies can demonstrate impact. Your properties gain tax-advantaged nonprofit alignment, access to local and international grants, and a built-in platform for annual galas, media events, and high-profile brand exposure. Social good and financial efficiency, working together.
Block captains, neighborhood organizers, local business owners. If you want a gathering space that strengthens your community from the inside out, let us know. The next Roothouse might be on your street.
We help property owners and wellness entrepreneurs bridge the gap between high-end real estate and humanitarian impact. By aligning your assets with our foundation, we transform your physical locations into mission-driven hubs that maximize both social good and financial efficiency.
When a property is aligned with Roothouse and dedicated to the mission, it qualifies for legal pathways to eliminate property tax on your physical assets. This is not a loophole. It is the same framework used by every hospital, university, and church that operates on donated real estate. Your space serves the community. The tax code recognizes that.
For properties that would otherwise sit with a significant annual tax burden, the savings alone can justify the alignment — before any other benefit is considered.
Roothouse unlocks access to cause marketing structures, complex donation vehicles, and high-level tax sheltering strategies that are typically reserved for major institutions. Property owners and technology partners who contribute assets, equipment, or resources to the foundation receive tax benefits calibrated to the value of what they give.
Our nonprofit architecture was built by people who have spent decades structuring exactly this kind of work. Sherry Watson alone has generated over $130 million in funding and once had an entire hospital donated to her organization. This is not theory. It is practice at the highest level.
Every Roothouse location becomes eligible for dedicated access to local and international grants for development, renovation, programming, and operations. Grants that a private property owner could never access on their own become available the moment a space is aligned with a 501(c)(3) mission.
These are not survival dollars. They are expansion capital. They fund the renovation, the staffing, the technology, and the programming that turn a beautiful space into something the neighborhood will never forget.
Aligning with Roothouse gives you a built-in platform for annual galas, media-facing events, and high-profile brand exposure that positions your property and your name at the intersection of luxury and purpose. These are not charity dinners. They are curated experiences at extraordinary spaces — the kind of events that attract press, build relationships, and establish market authority.
Whether your asset is a Newport Beach wellness estate, a boutique hotel, or a mountain retreat, the Roothouse brand elevates what it touches.
Roothouse creates non-traditional revenue opportunities through philanthropic raffles, curated luxury stays, and experiential fundraising events that generate engagement and capital simultaneously. A donated vehicle becomes a raffle that funds the next location. A weekend stay at a Roothouse estate becomes a premium experience that funds the mission.
These are not gimmicks. They are proven fundraising mechanics used by sophisticated nonprofits — applied to assets that would otherwise sit idle.
Your property does not just become a local project. It joins a global network of healing and mindfulness spaces connected by shared infrastructure, shared branding, and a shared mission. The Newport wellness estate, the Arizona headquarters, the mountain retreats, the experiential fleet — every node in the network strengthens every other node.
When your space carries the Roothouse name, it carries the credibility of the entire network. And when the network grows, so does the reach and impact of your contribution.
Ready to explore what alignment looks like for your property or project?
Start a Conversation
The most powerful healing modality is connection.
(Everything else is just the excuse to gather.)
Every person here represents a dimension of what Roothouse touches. This is not an advisory list. It is a map of the vision.
Nearly three decades studying healing and human performance led to a single discovery: the container matters more than the contents. The right room, the right people, the right temperature of welcome. That is what heals.
Ryan built the experiential model at Eminent Wellness Center in Scottsdale, proving that advanced wellness technologies reach more people when nobody is trying to sell them. That model is the foundation of every Roothouse.
Mark built and operates Eminent Wellness Center in Scottsdale, the live commercial environment where dozens of advanced wellness technologies were placed in one space with no sales pressure. The adoption rates, the revenue, the engagement, all of it was proven inside his facility before Roothouse had a name.
Policy changes at the local, state, and national level. Founder of The Power of Purpose. Sherry once had an entire hospital donated to her organization in Albuquerque, which she operated as a community integrative health center in partnership with the Governor of New Mexico. She has been doing this work at the highest level for decades.
Previously co-built and ran a nonprofit startup accelerator alongside the founder, teaching organizations how to structure for long-term stability: charitable giving of real estate, nonprofit and for-profit partnerships, and how to build organizations that drive real revenue while leveraging the generosity of others.
A lifetime spent making healing tools accessible to real people. Phil built an entire category of far infrared technology. The technology pipeline that fills a Roothouse does not arrive through a catalog. It arrives through relationships with people like Phil who built these tools and believe they belong in more hands.
Author of The Art of Heart Empowered Living. His lens on unmet needs as the root of disconnection aligns directly with the Roothouse thesis. Over a year co-hosting the official Relax Sauna users group alongside the founder. Hundreds of hours contributed to research. Bryan is piloting the Estate Manager role, the operational heartbeat of every Roothouse location. He is the person proving what it looks like to run one of these spaces day to day.
Visionary connector dedicated to strengthening family bonds. CDO at Hownd. The community layer of Roothouse is not an add-on. It is the reason the network exists. Jashin brings the lived understanding that connection is not a feature. It is the foundation.
Business development leader specializing in wellness technology adoption. David has spent years connecting healing technology companies with the practitioners and resellers who put tools in more hands and more spaces. Every Roothouse is a distribution channel that never feels like one.
Founder of Fojol Bros., the traveling culinary carnival that pioneered experiential food culture in Washington, D.C. Creator of Cataway Place, a tech-free waterfront retreat. Justin has spent his career proving that when you build a space with enough intention, the people who show up transform each other. The mobile and experiential architecture of Roothouse comes from someone who has already done it.
Decades of experience developing and leading high-level initiatives in residential care. The wing of Roothouse dedicated to people going through hard seasons, a warm room, a meal, dignity, and presence, is not an aspiration. It is built on Maigen's professional lifetime of knowing how to create spaces where people in crisis are met with care instead of paperwork.
Multiple founder and funder across wellness and business growth. Passionate about masterminds and bringing people together in person to move ideas forward. Joshua bridges the world of strategic capital with the world of healing technology, ensuring Roothouse has the relationships it needs to grow without compromising what it is.
Roothouse works before the first grant check arrives.
Your support does not keep the lights on. It opens the next door.
Why wait to get somewhere you want to be, when the journey itself can be transformational?
JUSTIN VITARELLO · EXPERIENTIAL SPACES
Whether you want to experience the network, contribute to it, or just stay in the loop, we would love to hear from you.
The next Roothouse location is being planned now. Your voice shapes what it becomes.
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